Gordon Bronson

Gordon Bronson

In his role at Continuum, Gordon is focused on the creation of a new concept in workforce housing development, and is building a new operating company focused on retail, restaurant and office innovation.

Gordon is the former Head of Public Affairs at WeWork for the U.S. & Canada. He built the regional public affairs team from the ground-up and launched WeWork in 25 cities while the company grew from 2,000 employees to more than 11,000, while developing WeWork’s brand through public relations, government relations, community partnerships, social impact and special projects. Throughout his time at WeWork, Gordon established relationships between global companies and local startup communities across North America. Gordon launched the WeWork Veterans in Residence Program in partnership with Bunker Labs focused on supporting veteran-founded startups and scaled it to 17 cities, launched WeWork Labs, which provides spaces and services for early stage startups, in more than a dozen cities, brought WeWork’s Creator Awards to San Francisco, Washington, D.C., Detroit, Los Angeles and New York, investing more than $11M in startups. He partnered with HR&A Advisors to study the economic ripple effect of WeWork communities in New York, Chicago and Los Angeles. He also forged local partnerships aimed at supporting niche startup ecosystems such as the Clean Energy Smart Manufacturing Innovation Institute in Los Angeles, Planet M Landing Zone in Detroit, and created multinational partnerships for young companies to find homes abroad with Canada, Australia, Japan, China, the United Kingdom, Mexico and Israel.

In his role at WeWork, Gordon led complex RFP negotiations in places like San Francisco’s Presidio, creating a campus for Social Impact in partnership with the World Economic Forum, the California Clean Energy Fund and Open AI, redeveloping 22 buildings at the historic Fort Scott military installation. He opened 25 new markets across North America, reached more than 250,000 people through social impact initiatives, established key relationships with CEOs, lawmakers, mayors and governors and secured more than 1,000 pieces of original media.

Gordon began his career on Barack Obama’s presidential campaign in 2008. He served in President Obama’s administration under Sec. Ken Salazar at the Department of the Interior, and later at the White House. After leaving government, Gordon turned his focus to startups. He managed candidate recruitment and partnerships for democracy.com, a political organizing platform designed to support bottom-ticket candidates, and then joined as a co-founder and head of strategic partnerships for Growtainers, a vertical farming platform designed to operate in urban areas. In 2015, he joined Sewald Hanfling Public Affairs as the Director of Strategic Communications where he supported clients ranging from LinkedIn to Adams State University to the Colorado Rockies and the Turing School of Software and Design.

Gordon is a graduate of the University of Denver, and  currently sits on the Board of Advisors of the Aspen Institute’s Ascend Program and on the Board of Advocates of the Colorado Outward Bound School.  He previously served on the board of the Downtown Denver Partnership. In 2014, Gordon partnered with a group of fellow Obama administration alumni to bring entrepreneurial problem-solving to government, co-founding the Government Entrepreneurship Leadership Accelerator in Denver. In 2016, Gordon was named one of Colorado’s Top Young Professionals by ColoradoBiz magazine. A Colorado native, he was previously a competitive skier.

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