
A Museum Rises, but Not the Usual Way
New York Times – By CAROL KINO
The Museum of Contemporary Art/Denver.
It was spring 2001, and he had just moved from New York, after resigning as chief operating officer of an Internet start-up. He and his wife, Mary Caulkins, were itching to become part of Denver’s cultural scene, when he happened across a show being installed at the institution, which had been mounting exhibitions for only about two years and was temporarily housed in a converted fish market.“I literally knocked on the window and asked if they needed help,” he recounted. “They said, ‘Sure, you want a paintbrush?’” Mr. Kister, amused, agreed. While working, he asked so many questions about the museum’s development plans that the newly hired director, Cydney Payton, was called downstairs to meet him.
A few months later, he joined her board; by 2003, he became its president, and the board decided to take its modest institution global. That involved creating a $3 million endowment, putting up a new building and nabbing a star architect — quite a stretch for a museum that at the time had only six employees.
On Oct. 28, that dream was realized when the new museum opened to the public in a vibrant loft neighborhood. A smoky glass prism with translucent interior walls, it has attracted international attention because it is the first American project for David Adjaye, a British architect born in Tanzania who is known for his minimalist style and international roster of artist clients.
The museum is also on track to be the first museum to win a gold LEED (Leadership in Energy and Environmental Design) rating from the United States Green Building Council.
But perhaps more important is the fact that the project was underwritten entirely by private financing, making it something of a rarity among public museums, Ms. Payton, the director, said. Though at first she went after public money, “the momentum for us was from the private sector, and that became the path we went down.” That path has not necessarily been bad, Mr. Kister said, because “we can be a lot riskier in what we show.”
So how did this tiny institution pull off such an ambitious project? “The time had come for a city like Denver to have a contemporary art museum,” Mr. Kister said. Ms. Payton concurred. Like many other cities in the West, she noted, Denver has an abundance of wealth, a lively contemporary art scene whose legacy has been largely overlooked by art history and a population whose civic pride is strong enough to want to put that right.
“It’s a very typical regional attitude at the moment,” she said. (Indeed, the city has been teeming with museum building projects: the opening of Daniel Libeskind’s new wing for the Denver Art Museum in October 2006; and plans for the Clyfford Still Museum, to open in 2010, under way.)
It also helps that half the board members are Denver natives, while the rest are transplants who are eager to make their mark. Denver, Ms. Payton added, “is a place where you can bring your ideas to the table and they get heard.”
Mr. Kister is one such transplant. So is his friend from prep-school days, a developer, Mark Falcone, who has also joined the board.
“Denver is one of the newest major settlements in the United States, and it’s still being formed,” Mr. Falcone said. “People see opportunities to participate in shaping it.” (He should know: his star project is the redevelopment of Union Station in Denver. ) In 2003, he and his wife, Ellen Bruss, decided to participate by donating a plot of land, later appraised at $1.5 million, for the Museum of Contemporary Art’s new home.
The gift got plans for the building started. Within a few months, Mr. Kister assembled a committee that gathered interest from 47 architects, selecting 6 finalists. But rather than cleaving to the usual protocol — asking architects to make their presentations behind closed doors — Ms. Payton took the process public, requiring each architect to give a lecture to the community. Although Mr. Falcone was doubtful, “it proved to be a brilliant process,” he said, adding, “Cydney was exactly right.”
The lectures were held on six Mondays in February and March 2004. “I thought I’d be happy if 150 people turned up,” Ms. Payton said. But to everyone’s surprise, the first lecture drew more than 500 people, almost double the hall’s capacity. Later talks, held in a converted synagogue, pulled crowds up to 900. The plans were also posted on a Web site, which drew comments from nearly 5,000 people.
As Ms. Payton put it, “It just became the thing to do.” (The lecture series also became a singles scene: one couple who courted there are about to become major donors.) The architects were grilled by two more selection committees — one comprising architecture students from the University of Colorado at Denver, and the other of high school students from P. S. 1, an alternative public school.
One P. S. 1 student, Ian Ruskey, was chosen to introduce Mr. Adjaye, the museum’s architect, at the groundbreaking in May 2006. Now a college freshman, he remembers the experience fondly.
“It was just kind of a cool thing to do,” he said. “You got to go to the museum each week to interview these guys, and it was always fun.”
His focus group asked each architect to answer the same questions, including “Tell us what you know about Denver” and “Is the budget realistic?” But “the one that always got them was, ‘What is your greatest success and what is your greatest failure?’” Mr. Ruskey said, laughing. “You could always see them get real tense.”
For Mr. Adjaye, the winner, the process proved revelatory. “I had very clichéd views of Denver,” he said, “and they quickly changed.” It was also reassuring: “There was something very interesting about having an audience give you feedback about the project, because it gives you a certain sort of confidence.”
He was also struck by what the lectures did for the museum. “By turning it into a public discourse, you build a community around a project,” he said. “It built up their constituency in a way they hadn’t expected.”
As Ms. Payton pointed out, the process also gave them “a bit of market research.” Once Mr. Adjaye won the commission, the board decided to start raising money without the usual feasibility study.
“We felt like this process had already told us that there was a need, there was an audience and there was support to be found in very large numbers,” she said. “We decided to do everything counter to the typical strategy.”
Using this groundwork, Mr. Kister started an $18.6 million capital campaign in June 2005, aiming it at board members, “people within the community who had an affinity for what we were doing,” and others who had been impressed by the selection process.
As of early this month, the museum had raised about 83 percent of the building’s $15.9 million construction budget, and 33 percent of the $3 million goal for the endowment. It also won the Colorado museum brass ring, a gift of more than $1 million from the Vail collectors Kent and Vicki Logan.
But perhaps the most positive outcome for the museum is that it has generated strong support. Since the lectures, the volunteer pool has quintupled to 150, and memberships have almost quadrupled, to more than 2,700.
“It seems like their whole process and outlook is a lot more authentic, and that’s very attractive,” said Mr. Ruskey, the college freshman. “It’s been really exciting to see this blossom. It makes you wonder what else in life might be this way.”
For press or media inquiries, contact press@continuumpartners.com
Articles
Our projects have received local and national media attention for their innovative approaches to design and development. Here is a selection of magazine and newspaper articles about them.
- Demo Work Begins Former CU Hospital Campus, The Denver Post
- Demolition underway at 9th and Colorado health-center site, The Denver Business Journal
- Land Sells Former CU Hospital, Business Den
- Continuum Plans Old CU Hospital, The Denver Post
- CUS Former Health Sciences Center Sold $300 Million, The Denver Post
- 9th & Colorado Project Nears Launch Pad, The Denver Business Journal
- Do It Right 9th Facebook page
- A (Really) Big Job
- New Tenants Announced for 9th & Colorado Project
- The History of Belmar, You Tube
- Retrofitting Suburbia article from ULI.org
- Retrofitting Suburbia Facebook pages
- Ted Talk, Retrofitting Suburbia, Ellen Dunham Jones
- 10 Years Later Belmar Exceeds Expectations Lakewood, The Denver Post
- Belmar-Urbanizing A Suburban Colorado Mall, Urbanland
- Belmar Solar Photovoltaic, You Tube
- Belmar Unveils Solar Parking Structures, Renewable Energy World.com
- Festival Italiano Celebrates 10 Years at Belmar, The Denver Post
- Lakewood’s Belmar shopping center to add three retailers, The Denver Post
- Target to Roll Out PFresh Concept, The Denver Business Journal
- Belmar Right On Target, The Denver Post
- School Moving to Belmar, Colorado Community Media
- 12 stores opening in Belmar, The Denver Business Journal
- The most walkable family-sized homes in the Denver area? , The Denver Post
- Lakewood Belmar Goes Hollywood, The Denver Post
- Husted: Odd Coupling bounces, The Denver Post
- Booming Belmar, The Denver Post
- 24 Restaurant Openings We’re Most Excited for in 2016
- HFF Arranges $89.5 Million Construction Loan on Behalf of Continuum Partners, HFF Website
- Continuum Tees Up $98M Hotel Office Project Near Denver Union Station, The Denver Post
- Continuum Unveils plans for $98 Million Hotel-office Complex at Denver Union Station, The Denver Business Journal
- $92M hotel-office project breaking ground near Denver Union Station , The Denver Business Journal
- New Kimpton Hotel, Kimpton Hotel Blog
- Whole Foods Market Bradburn Village, The Denver Post
- Bradburn Village, Westminster, CO, YouTube
- Westminster Development Crafted for Long Term Appeal, The Denver Business Journal
- ULI 2015 Global Awards Excellence – Finalists Announced, Uli.org
- Meet our 54th Downtown Denver Award Winners, downtowndenver.com
- A Terminal Adventure at Denver’s Union Station, Huffington Post
- Secrets of Colorado: 9 secrets of Denver’s Union Station and the Crawford Hotel, The Denver Channel
- New Union Station Project 16th Wewatta Hotel Office Complete, Denver InFill
- Urban Planner, How Union Station Renovation Almost Didn’t Happen, 5280 Magazine
- All Aboard, Denver’s Union Station, 5280 Magazine
- Linchpin of the West, Urbanland.uli.org
- Denver Union Station: A Transportation Model for Urban Revitalization, NAIOP website article
- New Union Station Officially Opens, CBSlocal.com
- Union Station Developers Named, The Denver Post
- Denver Union Station historical video
Recognition
Here’s a glimpse at some of the awards our projects have earned over the years.
- 2006: NAIOP Developer of the Year for 2005
- 2006: Best of the Best: Urban Land Institute (ULI) Awards for Excellence: Awarded for converting a 1.4 million square foot regional mall into a 3.5 million square foot mixed-use, pedestrian-oriented downtown district.
- 2006: Colorado Stormwater Excellence Program (CSEP) Pilot, Stage I Final Report. The report documents the remarkable success of the CSEP pilot program and of the individual participants in developing and implementing innovative practices to manage the water quality of stormwater runoff from constructions activities. Continuum Partners has stood out as a true leader in the construction industry.
- 2006: CBCA Innovation Award - Development, the creative hub for living, working, and shopping in Lakewood’s downtown district.
- 2005: Rocky Mountain Chapter of the ACI (American Concrete Institute) for the Award of Excellence
- 2005: McGraw Hill — Company and Developer of the Year.
- 2005: International Economic Development Council — Public/Private Partnership Award.Award for outstanding public or private development projects that have enhanced the economic revitalization of distressed communities.
- 2005: American Planning Association Colorado Chapter Awards - Outstanding Project
- 2005: American Public Works Association, Award for Public Street System
- 2005: Congress for the New Urbanism — 2005 CNU Charter Award-The Neighborhood, District & Corridor. Award given for the best practices in New Urbanism (publicly announced June 2005).
- 2005: Denver Regional Council of Governments — Third Place, 2005 Metro Vision Awards
- 2005: Colorado Community Revitalization Association - Governor's Awards for Downtown Excellence - Economic Development category.
- 2005: EPA Smart Growth Award
- 2005: IESNA 2005 International Illumination Design Awards. Award of Merit for lights at Belmar.
- 2005: HBA Bar Awards 2005- for McStain - Jesus Orozco, Sales Person of the Year, Leslie Reed, Sales Manager of the Year, Best Sales Office for Belmar, Best Interior Design all three homes at Belmar, Best Attached Home, the Fillmore at Belmar, Attached Home of the Year, the Fillmore at Belmar
- 2004: Colorado Public Relations Society - 2004 Silver Pick Award, Marketing Communications. Award given for top marketing/pr program during 2003.
- 2004: U.S. EPA - The Phoenix Award. Award given for cleaning contaminated sites.
- 2004: US Green Building Council-Silver LEED (Leadership in Energy and Environmental Design) Green Building Rating for a 150,000 mixed-use building at Belmar. Based on a consensus-based national standard for developing high performance, sustainable buildings.
- 2002: Denver Business Journal -- Ground Breakers Award "Deals" Category. Award given for excellence in real estate.
- Marketing & Graphics
2002: Creativity 31--Award of Distinction.Awarded to Ellen Bruss and Continuum Partners for Belmar Logo \ Design. - Marketing & Graphics
2002: LOGO - Certificate of Recognition of a logo design in the LOGO 2002 Competition.Awarded to Ellen Bruss Design for Continuum Partners' Belmar Logo.
- 2005: City of Westminster- Excellence in Design, 11746 Bradburn Blvd Farm House
- 2005: City of Westminster - Excellence in Design, Bradburn Postal Office
- 2005: City of Westminster - Excellence in Design, Live/Work Units
- 2005: City of Westminster - Excellence in Design, 11758 Bradburn Blvd Prairie
- 2005: Denver Regional Council of Governments- Second Place, 2005 Metro Vision Awards
- 2004: City of Westminster - Excellence in Design, Goddard’s School
- 2004: City of Westminster - Excellence in Design, New Town Single Family Units
- 2004: City of Westminster – Excellence in Design, Bradburn Green Structure
- Marketing & Graphics
2002: American Corporate Identity--Award of Excellence. Awarded to Ellen Bruss Design for the Bradburn Logo Design. - Marketing & Graphics
2002: LOGO - Certificate of Recognition of a logo design in the LOGO 2002 Competition.Awarded to Ellen Bruss Design for Continuum Partners' Belmar Logo.
- 2014: 54th Annual Downtown Denver Awards – Denver Union Station
- 2014: Colorado Biz Magazine – CEO of the Year, Mark Falcone, Continuum Partners